Examining the Clear and Hidden Goals of the Company BTS Group from the Perspective of Iranian Fans

The present book deals with "investigating the obvious and hidden goals of the BTS group company (Big Hit Entertainment Company) from the perspective of Iranian fans". This book has an introduction and 8 chapters. In the introduction of the book, while referring to the research methodology, a general overview of the topics discussed in the book is presented.
The next chapters of the book, which is the result of the summary of 47 in-depth interviews conducted with BTS fans about the different dimensions and ups and downs of the Big Hit company and its BTS group from the perspective of Iranian fans, have tried to get an outlook of the company's actions related to the launching of the BTS group and the company's clear and hidden goals. By examining the issues raised by the interviewed fans, the following general axes were determined: "The basic processing platforms of the BTS group", "The processing of the BTS group", "Presentation of attractive content by the group", "The exciting and magnificent processing of the performance scenes" , "Advertising of Hyb Company for BTS", "Giving a socio-political image to BTS", "Creating a deep connection between stars (idols) and fans" and finally "General goals of Hybe corporation" during the launch of BTS. After the introduction, the first chapter of the book deals with a brief discussion entitled "Primary processing platforms of BTS group". In this discussion, it has been mentioned that after gaining independence, the Korean government seriously sought to gain power in various dimensions, including cultural power, and by creating a wave called the Korean wave, by investing in the cinema industry. And music sought to fulfill its desire. This platform was actually the primary platform for the formation of BTS and similar groups. In the second chapter of the book entitled "Processing the BTS Group", the relatively different and creative policy of the Big Hit Company in launching the BTS Group has been considered. In the process of recruiting interns and turning them into stars (idols) for its domestic and global audiences, Big Hit Entertainment Company has chosen special people and by applying several standards and in the course of its training and of course the contracts between itself and them, it has made robots out of these selected people that fulfill the company officials' orders without any arguments or objections, even if these orders call into question their human dignity or cause their mental problems and depression. After training trainees who serve his goals like robots, Big Hit Company has deeply engaged the fans of BTS with its stars by planning countless attractions, and the fans are also interested in the fact that the members of the group serve them twice as much, and sometimes they try to respond to their favorite stars as much as possible and to support them. In the meantime, Big Hit Entertainment Company is trying to take advantage of the recent situation, considering the extraordinary impact that BTS has created in the minds of its audience, and while gaining significant economic benefits, it also has been following widely its other goals in the cultural. social, political, moral, ideological and aesthetic fields. In the title "Processing the BTS group", it is first mentioned that the company has a detailed understanding of the changes in adolescence and youth. This means that during adolescence, while the sleep cycle of teenagers is disrupted, their brain changes are also significant. The recent developments, which are often not known by the parents and educational authorities, cause disagreements and disrespect between the teenagers and the parents.
The officials of Big Hit Company have entered the scene with the knowledge of the biological, emotional, social, cultural, aesthetic, political-economic and ideological changes of teenagers and young people, and they are trying to help confused teenagers and young adults with their productions in the transitions of maturity to introduce themselves as determinant of their actions. On the other hand, by forming a group whose members, despite being young, have high physical attractiveness and excel in dancing and singing, the officials of Hybe Corporation are trying to attract the youth and young people of the society through this group. The members of the group, who are often recruited as trainees at a young age, enter their training course after signing unilateral contracts. According to the signed contracts, the members of the group are separated from their families to a large extent, and they enter the training course without being allowed to date or marry the opposite sex, and without being allowed to choose their hair color, clothing, how to eat, etc. Using the body skin whitening program (whitewashing) for stars, the requirement to comply with media games (media play), the requirement to comply with body contact (skin shape) during performances by the stars, the requirement to cooperating in the preparation of attractive moments (moments), the obligation not to project one's sexual orientation, the obligation to follow special diets and the obligation to follow political orientations according to the company, are other things that idols must do. The result of the trainings and requirements accepted by the trainees and the stars leads to the preparing the people who serve the company's orders and wishes like a robot without having any choice of their own. The next chapter of the book titled "Presentation of Attractive Content" focuses on providing content that motivates and encourages confused teenagers and young adults that tomorrow belongs to them. His company and group, in addition to giving hope and motivation to the audience, by using some philosophical and psychological content in the songs, puzzle-like design of some concepts in different songs and performing some songs in historical and artistic places add to the depth of the content and attractiveness of the performance of the members of the BTS group. The statements of the interviewed people under the title "exciting and glorious processing of the performance scenes" contain the content that the themes prepared by Hybe corporation company, during the performance, are mixed with things such as dance, various hair colors of the idols, different clothing of the stars. The relatively feminine make-up of the BTS members, extensive lighting, backstage dancers and many similar things create exciting and glorious scenes that the observers of these scenes feel the need for follow up the performance of the group while they are standing in front of the stage. The fifth chapter of the book titled "The Company's Advertisements for the BTS Group" focuses on the fact that the company, in order to give more effect to the BTS group, while trying to internationalize this group, by holding grandiose celebrations in the birth of stars or holding The celebration of the anniversary of the launch of the BTS group (festa), the launch of official and unofficial news agencies (such as Dispatch), the show of the help of the stars to the charity centers, the supply of ornaments related to the group and the like, have tried to make and establish the BTS group more in the minds of Korean citizens and citizens of other parts of the world. The title "Giving social and political image to the group" indicates that the members of the BTS group, with the help and cooperation of the company and the political officials of their society, appeared in forums such as UNICEF and the United Nations, or met with the President of the United States. Defenitely such cases will give them a social and political color in addition to the group's singing. The title "Creating a deep connection between stars and fans" refers to various and numerous arrangements of the BTS group company to deepen the relationship between stars and its fans. Programs such as: Tribute to the fans by the stars, Fan Day, preparation of Ron BTS program, preparation of Ben Voyage program, preparation of BTS in The Soup program, fan meeting, fan signing, making a vlog about the life of stars, holding a mention party, streaming party (streaming), trending (hashtag on Twitter-x-), creating a fandom, fan-service, setting up a love and positivity center, preparing a photobook, story Writing related to stars (fan fiction or fan fiction), preparing one-scene stories (one-shot), designing BT 21 equipment, providing equipment designed by stars to fans and organizing individual and collective live programs are among the things that prevent stars from being forgotten between their two performances (which may last several months). Regarding the "Goals of Big Hit Company", based on the findings of the conducted interviews, these goals can be classified in economic, cultural, social, political, ideological, ethical, environmental, aesthetic and psychological dimensions. The economic goals of the company can be seen in cases such as: earning more and more profit, indirectly promoting the capitalist system, promoting the brands of the capitalist world, turning group members into bloggers and encouraging fans to be more consumerist. and specified more. But besides making more and more profit, the company's cultural goals can be seen in things like: degendering love, make-up and clothing, validating the culture of nudity, displaying the cultural power of Korea, encouraging people to travel and immigrate to Korea, promoting the Korean language, and influencing the eating habits of fans. The social goals of the company can be seen in cases such as: fans' role models from the stars in terms of appearance and form, behavior and value, realization of globalization and global citizenship, transfer of duty-oriented lifestyle and contentment to professional style to the pleasure-oriented and consumerist life and the promotion of excessive individualism. From the point of view of the interviewees, the company's political goals can be seen in things like: praising the capitalist system and accepting the Illuminati ideas. Some of the participants in the conducted interviews had introduced de-spiritualization and acceptance of satanic symbols as manifestations of the ideological goals of Big Hit Entertainment Company. From the respondents, the title of the company's ethical goals is to replace duty-oriented ethics with pleasure-oriented ethics, promote relativistic ethics, support the sexual minority - LGBTQ - and see the white race as superior. Although the company has not explicitly mentioned its environmental goals, showing the peak consumerism of the stars and encouraging the fans in this direction are considered to be against the environmental goals, which are at the level of the group members. BTS and their fans can be seen. Other interviewees considered promoting nudity, men's acceptance of women's makeup, and indirectly encouraging the beauty standards considered by Big Hit Company among the aesthetic goals of this company. Finally, some of the interviewees summarized the psychological goals of the company as hypnotizing the fans, bringing the fans into a frenzy, training the fans to be emotional, inducing a robotic identity, planning a sexual borderline identity, and so on. The set of features that have been listed can turn fans into consumer, individualistic, lustful and robot-like people who can provide the goals of the capitalist system in the best possible way.

Key Words of the book:
Korea, Korean wave, cultural power, Big Hit company, Big Hit Entertainment, music industry, entertainment industry, K-pop, BTS, fans, stars, idols, physical attractiveness, date with opposite sex, whitewashing, skin shape, attractive moments, like a robot, robotic identity, philosophical content, psychological content, Advertising for BTS, festa, Fan Day, Ben Voyage program, BTS in The Soup program, fan meeting, fan signing, making a vlog, mention party, streaming party, fan-service, Economic goals, social goals, cultural goals, political goals, ethical goals, ideological goals, environmental goals, capitalist system, individualism, teenage, young.